Kantar – Global Marketing Data & Insights Provider
Kantar
About the Company
Founded in 1992 and headquartered in London, Kantar is a premier global data insights and consulting firm operating in over 90 markets, employing more than 25,000 professionals worldwide. The company provides sophisticated market research, consumer analytics, brand consultancy, and media measurement services. Leveraging advanced technology and a vast data ecosystem, Kantar helps leading organizations understand consumer behaviors, optimize marketing strategies, and drive growth internationally. Kantar’s innovative approach combines traditional research techniques with AI and digital tools, enabling clients to anticipate industry trends and make well-informed decisions based on reliable insights. Their client base includes Fortune 500 companies, governments, and non-profits. Known for a strong commitment to research quality and ethical data use, Kantar continuously invests in innovation to enhance its offerings and global reach.
Company’s Aim or Vision
Kantar’s vision focuses on transforming market data into actionable intelligence that fosters sustainable growth for brands and organizations globally. They aim to revolutionize how companies analyze consumer behavior by leveraging cutting-edge technology, advanced analytics, and ethical data practices. Kantar strives to empower clients to build stronger connections with their consumers and stakeholders, driving strategic decisions that enhance brand loyalty and business performance worldwide. Through innovation and integrity, Kantar envisions a future where data-driven insights foster meaningful societal and economic improvements.
What They Do
Kantar offers an extensive portfolio of services including quantitative and qualitative market research, brand health and equity tracking, advertising effectiveness analysis, consumer and shopper insights, media evaluation, and consulting. Their solutions integrate big data analytics, AI-driven tools, and customized research frameworks to address specific client needs across diverse sectors such as FMCG, finance, technology, and healthcare. Kantar’s end-to-end service capability supports the entire marketing cycle from strategy formulation to implementation and performance measurement.
Work Culture & Careers
Kantar nurtures a culture of collaboration, diversity, and continuous learning. Employees are encouraged to innovate and challenge the status quo while maintaining a strong commitment to integrity and client success. The company invests heavily in talent development programs and promotes an inclusive environment that supports creativity and knowledge sharing, fostering personal and professional growth and providing a supportive workplace for a global workforce.
Cities Where Company Offices Are Located
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Company Info
Kantar
Kantar delivers marketing data, analytics, and insights to help brands grow and make smarter decisions worldwide.
- 1001-5000
- Marketing & Advertising
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